Genre Q1b questions

1. Genre theorists:
- Burton
- Neale
- Altman
- Chandler
- Metz




2. Conventions of horror
- stock situations
- stock characters
- protagonist
- antagonist
- icons
- themes
- background + décor (setting)
- Final Girl




3. How conventions are used by audiences
the audiences expect what the film will be by the conventions as they can recognise them. They like to watch the repetition and differences of the conventions used.




4.  How conventions are used by producers
the producers use the conventions so that it follows what type of genre they are making. the conventions can be used so that the genres don't get mixed up.




5. What is a sub-genre
when the horror genre is split into other categories that have their own conventions.




6. Give examples
slasher, splatter, zombie, supernatural, vampire/werewolves




7. What does hybrid genre mean?
when there are more than one genre being shown in a film




8.  Give an example of a hybrid horror?
Shaun of the dead- horror/comedy






Burton
genres have recognisable conventions




Neale
genres change conventions so doesn't become predictable


How are the theories used in the trailer?
Burton- we used the woods for some of the trailer, and this follows the conventions of the background of a horror because the film, "Evil Dead" is a zombie film that uses the woods too and we thought that by using this setting, it makes it more effective as the other places we used like the lab and the car park were not as scary.
We also used Burton by using a stock situation, where a girl falls over when being chased as this builds it up of the audience thinking the antagonist will catch up with them.
Our trailer has an icon that can be recognisable when the audience see the film title. The symbol links to the chemicals that are put in the meat that causes the zombies to appear.


Neale- we show a final girl in the trailer that fights the zombie with a bat, a final girl is usually in slasher films like the film, "Scream" and a gun is used in zombie films so we challenged these so not all of the trailer follows the conventions of a zombie film. The zombies are caused by the meat and trailers normally show a virus in a hospital.


Altman- the film can have a visceral pleasure on the audience as we use meat at the start of the trailer, and fake blood to make it look gory, and a hand covered in blood that slowly moves down the door at the end. We needed to try to make the trailer gory as zombie films usually have a lot of blood being shown.

Shooting Schedule

Mock Exam

1. Answered the question intro and conclusion

1. Justify opinion - debates

1. Theory for C grade- define why relevant. Moral panic- media broadcasts an idea that makes the audience panic so the government gain more control/votes for petitions to do something about it.
   Passive Audience- Hypodermic needle
    
   Passive Audience                             vs                            Active Audience
   (Hypodermic needle)                                                     (Uses and gratifications)
2. Active audience- uses and gratifications theory

Stereotypes
Portrayed
Shocking
Unfair
Divisive
Discrimination
Unrepresentative
Scapegoating
Class
Pity
"Twitter Hate"
Sympathy
selection-reality show edited
victims
Bias
Class Protected unfair Discriminations Act




What responsibility do the programme makers, the broadcaster, the regulator and we as a society have?
they were told that the programme was about community spirit. They edited the parts to make it negative.
Some Twitter users pledged to assault the show’s participants if they saw them. 

Question 3

What have you learned from your audience feedback?

We needed to do a rough cut of our trailer before we made our final product. We uploaded the video on YouTube and asked for some feedback so that we could improve the trailer to what the final trailer should look like.

YouTube is a free video sharing website that was launched in February 2005. It is one of the main websites that everyone uses. We thought to use YouTube as it is very popular, quick to upload videos, and to receive comments.
YouTube was used to upload the trailer so that it was easy for people to watch it to give feedback.

Feedback for the Rough Cut Trailer

Feedback for the Final Trailer
We created a survey using Survey Monkey asking questions about the trailer to see what our target audience thought and what their opinions were.

 It is very easy to use Survey Monkey to make a survey because you can choose what type of question to ask and you give them a choice of answers to choose from.

How well does contemporary media regulation protect the public essay

There are three media regulators for three types of media. BBFC (British Board of Film Classification) regulates films, OFCOM (Office of Communication) regulates television and PEGI (Pan European Game Information) regulates games.

The BBFC can be effective because it uses age rating certificates to control what ages can watch a particular film according to the guideline of what content- violence, strong language etc. is appropriate for what age. The certificates are U, PG, 12A, 15 and 18. They also research the attitudes of people watching films because society become desensitized as they have seen the same thing before in other films so they become used to seeing it. For example, the film, “the Wild One” was banned when it was released in 1953 but if we watched it nowadays we would think the film would be a 12 age rating as the content that seemed   For example, the film, and “the hunger games” has a lot of violent scenes but because of the context, the violence is acceptable. It was going to be a 15 but they cut seconds of gore out of the violent scenes to make it a 12A. The age ratings can help parents decide what film is appropriate for their children to watch as if there wasn’t an age rating to judge by, they wouldn’t know what content is in the film that their children want to watch. On the other hand, the BBFC can be seen as not being as effective because you can access films online and some films online could be banned like the film “the Human Centipede”. This film is an 18 is some countries and in the UK it is banned. When watching films online, you don’t need to show that you are the right age to watch the film. BBFC can do nothing if a parent or older friend purchases the DVD, and allows a younger audience member to watch the film that is not age appropriate.

OFCOM deals with any complaints that are made with programmes shown on the TV that could be offensive to the viewers. For example, the TV show “Big Brother” gets thousands of complaints as it is not scripted so they don’t know what the people in the show will say as it is live and they are a re-active body. They decide what parts to put on TV so if the show keeps showing extreme offensive content to viewers they can give the company a warning and fine them.  They have programs that are for older viewers shown on television at a later time as the younger people are more likely to be in bed at that time so they won’t be able to watch it. However, they receive complaints after an episode has been aired so it is too late to cut anything out of the episode.

PEGI regulates by giving age certificates. They are a pro-active body so they inspect the content of the game before it is released. For example, the game “Grand Theft Auto” is rated an 18 as it includes a lot of violence as in one part there is a mission where a man is interrogated and tortured. Violent games are blamed for any dangerous behaviour of children that play these type of games. In an article, it said that GTA influenced someone to be violent as they were re-enacting a part in the game so this copycat theory can be dangerous if people can be easily influenced from the media.

In conclusion, it can be argued that we need to be shown violence in media as it is real life and it could help us understand the world we live in that has this kind of violence. I think that BBFC is the most effective when films are seen at the cinema because it is easy to control who can watch it as you can be asked for ID to see if you are the right age to watch the film. But I don’t think the BBFC is very effective when films are shown on the TV, DVD’s and online films can be watched by any age. I don’t think that OFCOM is very effective as they don’t have a lot of control over who watches the TV show. In the future, I think the regulators will be even more flexible as we will be desensitized to what we see today making the age restrictions not as strict.

What is the purpose of the watershed?

The watershed means the time when TV programmes which might be unsuitable for children can be broadcast.

Watershed begins at 9pm- 5:30am

Twice a year, every year, we ask parents and the wider general public what they think about standards on TV. Almost everyone (93 per cent) understands the watershed and 74 per cent think 9pm is the right time. If you just ask parents, that number rises to 76 per cent.

About half of the complaints were made against ITV News, which was the first to broadcast the footage on its 6.30pm bulletin on 22 May.

BBC News, 5 News, ITV News, Channel 4 News and Sky News are among the broadcasters being investigated for showing the pre-watershed images.

ITV News defended the decision to air the footage, which was preceded by a warning to viewers. A spokesman said: “It was editorially justified to show such footage in the aftermath of such a shocking attack.”

Ofcom received more than 700 complaints about the footage.

The broadcaster said it was in the “public interest” to screen the material since it was “integral to understanding the horrific incident”.