Question 2

What is synergy, continuity, CMC, brand identity?

Why is it important for a movie package?

Synergy is the combination of the poster, magazine and trailer working together to have a greater effect than if you only see one of the media products.

Cross Media Convergence is how the industry promote their new media product that is easy for the audience to access. For example, websites, games, film poster being shown online for the younger audiences and the traditional way of promoting the film poster on the bus and billboards. Our film poster is shown on billboards, on the Cineworld website, ........ Cross Media Convergence is important for a movie package because the products such as the poster, magazine, trailer, games, apps all promote each other. All of the products are effective as they are recognisable with the same makeup, pose, colour palette, theme, main image and font so you can tell that they all link to the same brand. This is called brand identity. In all three of our film poster, magazine and trailer, we have used the same colour palette of black, white and red as the red could symbolise the blood as zombie films are gory and the black and white go well together to create a horror effect.

Continuity is when the film continues so because the first film is so successful they decide to make sequels as this will make it an on-going franchise as they think the audience who liked the first film will want to watch the second film.

Brand Identity is how the audience can recognise the media products. So as a group we tried to have the same consistency in all media products. The trailer, poster, and magazine have the same fonts, main image, colour scheme, logo, iconic characteristics etc.

The Media Industry spend most of their budget trying to promote their new film as it is important for the audience to find out about the film so they will want to watch it as this will sell tickets and therefore they will gain more profit.

Paranormal Activity is a horror film franchise that currently has 6 films. It has its own brand identity because every film looks the same as they follow the same colour scheme of black and white, the title of the film is always in red with the number standing out in white and the layout of the poster is alway the same with quotes being at the top and the title being at the bottom with the picture in the middle. The poster always shows a black and white CCTV footage picture in the middle to emphasise how the sub-genre is supernatural and how they are being watched by ghosts.  

                                   

       

Paranormal Activity Trailer

Paranormal Activity 2 Trailer


Paranormal Activity 3 Trailer


Paranormal Activity 4 Trailer



Paranormal Activity 5 Trailer

Own Text 

The poster, magazine and trailer that our group made have the same typography of the title to keep the consistency and the title has the toxic symbol placed above the last letter of the title so it relates to the sub-genre of the film being a zombie. The poster and the trailer both show the production logo because the production logo of the film is always shown. 

Question 1- Trailers

In what ways does your Media Production use, develop or challenge forms and conventions of real media products?

Sub-Genre

We did some research on the genre horror and we looked at what zombie films already existed so that we could see what the conventions of a zombie film were so we could use them in our own zombie trailer so that the audience can recognise that the sub-genre is zombie.

Costumes

When thinking about the costumes that the zombies should have I looked at the zombie film, "Warm Bodies". In this film they have very casual clothing with blood stains on them so we decided to do the same to the characters in our trailer as we wanted the audience to recognize them as zombies and to make them more realistic. 

Camera Techniques 

 

In the film, "Warm Bodies", they have an extreme close up of the zombie's eye when introducing him so we thought that it would be a good idea to use this shot in out trailer when she changes into a zombie to make it more obvious that she is transforming into a zombie. We also challenged this because our character is female and he is male, he face looks very pale and we used black makeup around the eye.

Props

In the film, "Resident Evil Apocalypse" they use guns as weapons because when you watch zombie films, the way of killing a zombie is by shooting them in the head so we challenged this by using a metal bat as a weapon as it was hard for us to use a gun and the bat made it more unique.

Characters

 

In our trailer, we had a final girl to make it stand out more than other zombie films that don't have a final girl however in "Resident Evil Apocalypse" there is a woman in the film that is strong and powerful and we wanted to do the same in our trailer so we have a scene where the final girl is fighting the zombie with the bat. By having a final girl , this challenges how there is a female survivor and how females are normally seen as weak and vulnerable.

Story line

 In the film, "Dawn of the Dead" they show a news channel on the TV we did the same to make our storyline clearer about people turning into zombies after eating a burger.

Lighting 

In the zombie film, "REC" they use low key lighting when the camera shows a zombie so we used low key lighting in our trailer when the zombies appear as this makes them look scarier as you can't see them very clearly.  

Setting

The zombie film, "Evil Dead" is set in the woods in one scene so we thought that it would be good to use the woods for a chase scene in our trailer. "Evil Dead" gave us an idea of another location to use for a zombie film.

 

Text

In the zombie parody, "Shaun of the Dead" it uses one word text to say "Don't Call Shaun" so I used one word at a time to say, "Can you escape the bite?" as this creates a build up of suspense.

 

Sounds

 

Diary Post

Over the Christmas Holidays, I shared the YouTube link and asked for feedback of how to improve and what is good about the trailer. The feedback has been very helpful and I will now use it to make changes.